Better Mailboxes

It’s not quite a better mousetrap, but here’s a great story from yesterday’s New York Times on “Building a Better Mailbox.”

It’s a wonderful example of the dead ends and false starts endemic to innovation journeys. Capitalizing on the failure of the “Elephant Trunk” mailbox, the founders of Architectural Mailboxes (Vanessa Troyer and Chris Farentinos) landed on their winning idea: the Oasis and the Oasis Jr.

Some clever personal marketing to Rhys Jones at The Home Depot and a “birthday gift” to Jeff Bezos at didn’t hurt either.

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