EPA Fuel Economy Labels

The EPA and the National Highway Traffic Safety Administration (NHTSA) are in the process of revising the fuel economy label that is required on all new cars and light-duty trucks sold in the U.S. Two prototypes — a horizontal and a vertical version — are the primary label designs under consideration.

Recently, Siegel + Gale, a leading strategic branding agency, completed user testing on both of the proposed label designs. Neither was perfect, but overall the horizontal label tested as more usable.

EPA Fuel Economy Labels

EPA Fuel Economy Labels