On May 15, my paper with Matthew Grimes — Category Promotion: How B Corporations Respond to the Competing Demands of Standing out and Fitting In — won the 2015 Peoples Choice Award from the Alliance for Research on Corporate Sustainability (ARCS). This year’s conference was hosted at Northwestern University’s Kellogg School of Management from May 13-15, 2015.
The two other winners included:
- The Dynamics of Consumer Behavior: Novelty and Framing Effects, by Omar I. Asensio (UCLA) and Magali A. Delmas (UCLA)
- Under Pressure: The Causal Effect of Financial Analyst Coverage on Long-Term Capital Investments, by Mark DesJardine (Ivey Business School)
ARCS is a consortium of member universities, including the University of California, Berkeley (Haas School of Business), the University of California, Los Angeles (UCLA Anderson School of Management), Cornell University (Samuel Curtis Johnson Graduate School of Management), Dartmouth University (Tuck School of Business), Duke University (Nicholas School of Environment), Erasmus University (Rotterdam School of Management), Harvard University (Harvard University Center for the Environment), Indiana University (Kelley School of Business), INSEAD (INSEAD Social Innovation Centre), the University of Michigan (Ross School of Business), Massachusetts Institute of Technology (Sloan School of Management), Northwestern University (Kellogg School of Management Ford Motor Company Center for Global Citizenship), the University of Pennsylvania (Wharton School Initiative for Global Environmental Leadership), the University of Virginia (Darden School of Business), Western University (Ivey School of Business) and Yale University (Yale Center for Business and the Environment).