Poppy Barley Case Study Published

Today Ivey Publishing released our latest case study — Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification. The case was co-authored by Greg Dobbelsteyn, Leanne Hedberg, Peter Loginov, Aimee Van Dam, and Brittnay Verstraete, all former students. The case centers on Poppy Barley, an Edmonton-based made-to-measure footwear retailer. This is the ninth business school case study I’ve published.

Founded in 2012 by sisters Justine and Kendall Barber, the case puts students in the shoes of the two sisters as they grapple with questions about the company’s sustainability strategy. Notably, would becoming certified as a sustainable business publicize their commitments and values, and improve their triple bottom line? If so, which certification should they choose? On the other hand, given the company’s growth stage, would directing finite resources toward certification detract from other important business areas?