Certified B Corporations

Dates Active: 2013 to present

Key Collaborators:

  • Matthew G. Grimes, Assistant Professor of Strategy and Entrepreneurship, Indiana University, Kelley School of Business
  • Ke Cao, Ph.D. student, University of Alberta, Alberta School of Business, Department of Strategic Management & Organization


Peer-Reviewed Publications

  • Grimes, M.G., Gehman, J. & Cao, K. Positively Deviant: Identity Work through B Corp Certification. Journal of Business Venturing. Accepted.
  • Gehman, J. & Grimes, M.G. Hidden Badge of Honor: How Contextual Distinctiveness Affects Category Promotion Among Certified B Corporations. Academy of Management Journal. In press. doi:10.5465/amj.2015.0416.
  • Cao, K., Gehman, J. & Grimes, M.G. Standing Out and Fitting In: Charting the Emergence of Certified B Corporations by Industry and Region. In A.C. Corbett & J.A. Katz (eds), Advances in Entrepreneurship, Firm Emergence and Growth: Hybrid Ventures. Accepted.




My research on Certified B Corporations has been supported by a variety of grants, fellowships, and awards from the Alberta School of Business (2013-2014; 2014-2015; 2017-2018), University of Virginia Darden School of Business (2016-2017); University of Alberta (2013-2014; 2014-2015; 2015-2016), Duke University (2015-2016), Social Sciences and Humanities Research Council (2014-2016), and Canadian Centre for Corporate Social Responsibility (2013-2014).

Related Projects: CULTR