Management Articles

Prior to earning my Ph.D. and becoming a professor I spent 13 years in industry. During this time I wrote extensively about internet marketing strategy and related topics. Below are some examples.

Media Post 

Video Gaming Goes Mobile. July 11, 2005.

Podcasting Demystified. June 6, 2005.

Rich Media Planning. May 9, 2005.

Who’s Streaming Now?. April 11, 2005.

Rich Media Search. March 14, 2005.

ClickZ

eBay’s Second Affiliate Program. July 6, 2001.

Vendor Spotlight: My Affiliate Program. June 22, 2001.

How Did We Get Here?. June 8, 2001.

Update: Exclusivity Still Sucks. May 25, 2001.

Performance Manifesto. May 11, 2001.

Conference Journal: AffiliateFORCE/2001. April 27, 2001.

The Rise of E-Brokers. April 13, 2001.

Three Big Reality Checks. March 30, 2001.

Market-Share Update: Affiliate Marketing on the Move. March 16, 2001.

Affiliate Marketing Meets the Channel. March 2, 2001.

Treat Me Right. February 16, 2001.

More Outsourcers Who Rule From A to Z. February 2, 2001.

Will Outsourcers Rule?. January 19, 2001.

Re-Intermediation: The Year of the Network. January 5, 2001.

Affiliate Marketing for Nonprofits. December 22, 2000.

The Best Is Yet to Come. December 1, 2000.

Build Your Own Network. December 17, 2000.

What Sells?. November 3, 2000.

Choosing an Affiliate Network Provider. October 20, 2000.

Affiliate Marketing Resources. October 6, 2000.

Where the Web Site Builders Are. September 22, 2000.

B2B Marketplaces: Super Affiliates?. September 8, 2000.

Benchmarking: What’s Enough?. August 25, 2000.

Developing Affiliate Relationships. August 11, 2000.

What is Affiliate Marketing?. July 28, 2000.

Paying for What You Get. July 14, 2000.

Getting Affiliates to Promote YOU. June 13, 2000.

Fighting Hotline Fraud. June 23, 2000.

Just Launch Your Program Already. June 16, 2000.

Affiliate Marketing Gets Context Rich. June 9, 2000.

Affiliate Marketing for Small Business. June 2, 2000.

A Day in the Life Of… May 26, 2000.

Build Versus Buy?. May 19, 2000.

Making Sense of Your Affiliate Numbers: Part 2. May 12, 2000.

Making Sense of Your Affiliate Numbers: Part 1. May 5, 2000.

What Does an Affiliate Manager Look Like?. April 28, 2000.

How Much Should I Pay My Affiliates?. April 21, 2000.

Beware of Fraud. April 14, 2000.

Are You Writing Enough Checks?. April 7, 2000.

Where Do Affiliates Come From?. March 31, 2000.

Exclusivity Sucks. March 24, 2000.

Talk to Your Affiliates – Or Another Merchant Will. March 17, 2000.

Affiliate Links Never Die. March 10, 2000.

What Not to Do. March 3, 2000.

Maximize Your Affiliate Revenues. February 25, 2000.

Random Musings from the Email Bag. February 18, 2000.

Viral Email Marketing Assistants. February 11, 2000.

A New Breed of Viral Storefronts. February 4, 2000.

Powering an Affiliate Program. January 28, 2000.

Promoting Your Affiliate Program. January 21, 2000.

A Primer on Affiliate Metrics. January 14, 2000.

Tough Love: Optimizing an Online Campaign. April 22, 1999.