Poppy Barley Case Study Published

Today Ivey Publishing released our latest case study — Poppy Barley: Weighing the Costs and Benefits of Sustainability Certification. The case was co-authored by Greg Dobbelsteyn, Leanne Hedberg, Peter Loginov, Aimee Van Dam, and Brittnay Verstraete, all former students. The case centers on Poppy Barley, an Edmonton-based made-to-measure footwear retailer. This is the ninth business school case study I’ve published.

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2017 EFMD Case Writing Award in the Urban Transition Challenges Category

On Wednesday, we were notified that our case study — “Edmonton City Centre Airport: A Sustainability Challenge for a Growing City” — won the 2017 EFMD Case Writing Award in the Urban Transition Challenges category. The case study and companion teaching note were co-authored by five of my former MBA students: Neetu Sharma, Kristel Owens, Graham Graff, Trent Nabe, and Poonam Randhawa and published by Ivey Publishing in 2017. The case study puts students in the shoes of Mark Hall, the City of Edmonton’s Land Director, who in November 2011, was tasked by city council to explore options for maintaining or redeveloping the City’s downtown airport.

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